Overt
Features

From one advertiser to your whole market.

Complete, current and checked data, to read each advertiser’s strategy and your market’s trends.

1 · Follow an advertiser

Read an advertiser’s strategy.

Add a company by its website. Overt measures its ads every week on LinkedIn Ads, Google Ads and Microsoft Ads.

  • Ads live, new and stopped

    Platform by platform and format by format, against the week before.

  • A/B tests and longest-running ads

    The versions it tests, and the ads it keeps running: what works.

  • Its weekly history

    Since January, one line per platform, never added up.

Illustrative data.
2 · See all its ads

See what it launches, keeps and stops.

LinkedIn Ads, Google Ads and Microsoft Ads in one place, sorted the way you need. Free shows the last three weeks; Plus opens every week.

  • One library, three platforms

    Filter by platform and format; every menu counts the ads behind it.

  • New, longest-running and stopped ads

    What it launched, what it keeps running, and what it switched off, after how long.

  • A/B tests

    The versions it runs side by side on LinkedIn Ads: visuals, headlines, copy.

Illustrative data.
3 · Follow its market

Read your market’s trends, company by company.

Sort the companies you follow into watchlists: one per client, market or question.

  • Watchlists

    Each platform in its own column, the new ads of the week, and color mapping to spot the leader.

  • Add companies by their website

    Paste a domain, or up to 50 at once. Their history since January fills in the background.

  • Your whole team, free

    Unlimited seats, admin and member roles, and 30 days to restore anything removed.

Illustrative data.
4 · Build your ad library

Your own ad library, of the advertisers you chose.

Every ad of the companies you follow, and only them: every platform, every week, searchable by keyword.

  • Search by keyword

    The ads on LinkedIn Ads and Microsoft Ads that mention a product, an offer or a claim.

  • Filter by list, company, platform and format

    Each menu counted under the others.

  • New, longest-running and stopped ads

    Across all the companies you follow, week after week.

Real ads of 15 advertisers.

On LinkedIn already? The free Chrome extension sorts any LinkedIn Ad Library by format.

See the extension

The B2B ad intelligence platform to understand advertisers’ strategies