Companies
Every competitor, its weekly trend.
Weekly ad volume on LinkedIn, Google and Microsoft, company by company. See who is accelerating, who holds steady and who went dark.
Now open to everyoneStart free →
One place to watch every competitor’s ads.
LinkedIn, Google and Microsoft ad activity for every company you follow, measured every week, without opening a single ad library.
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Free for up to 10 companies. No card required. Unlimited seats. Coming from Shado? Move over free, for good →
LinkedIn · Google · Microsoft
Fabrikam · last 15 weeks
Accelerating on LinkedIn, steady on Google.
LinkedInGoogleMicrosoft
CompanyAdsvs prev.
Fabrikam184▲ +38%
Contoso96= 0%
Northwind41▼ −22%
Tailspin12New
Litware0Went dark
Monday update in
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Every Monday, 06:00 UTC
Sorted by format
SINGLE IMAGE
VIDEO
CAROUSEL
DOCUMENT
Illustrative data
1,165
companies measured on LinkedIn in the last complete week.
3
ad platforms, side by side: LinkedIn, Google and Microsoft.
52
Mondays a year. The last complete week lands for every company you follow.
0
zeros made up. A week that could not be measured shows as missing, never as “0 ads”.
Measured Sep 14–20, 2026.
Not spy
The category is called “ad spy”. Overt took the opposite name.
Public, by design
Every ad Overt counts is one LinkedIn, Google and Microsoft already publish for anyone to see. No access to your ad accounts, or to anyone else’s. Nothing to hide, nothing to install on a competitor’s site.
Measured, not guessed
Finding one ad is easy. Knowing what changed, week after week, for twenty competitors on three platforms, is the job. And knowing when a number can be trusted is the whole job.
01 · Weekly
Every Monday, the last complete week. Weeks run Monday to Sunday, and a week is only published once it is over.
02 · Honest gaps
Missing is never zero. Every series carries its coverage. An ad library that did not answer leaves a gap, repaired the next Monday, never a fake drop.
03 · Side by side
Platforms are compared, never summed. Microsoft covers Europe, Google counts by domain. Each is labelled for what it measures.
Every Monday
Sixty searches, or one page.
Twenty competitors on three ad libraries is sixty searches a week, one company at a time, with no memory of last week. Overt keeps the memory.
60 tabs, then a spreadsheet to remember them.
Searches a week20 × 3 = 60
HistoryWhat you wrote down
“Did they stop, or did the page not load?”Unknown
What moved last week, for every competitor, in one page.
Searches a week0
HistoryWeekly, since Jan 2026, from day one
“Did they stop, or did the page not load?”Always said
Free, today
Everything you need to watch a market. Free for 10 companies.
Add a company by its website. Its weekly history lands in seconds, and it is measured again every Monday from then on.
Watchlists
One list per client, per market.
Group the companies you compare and read their share of voice over any period. The numbers behind the recommendation, ready before the meeting.
Activity
What moved, in two minutes.
Every Monday: who launched, who doubled down, who went dark, platform by platform. The weekly market check, without the weekly hour.
Chrome extension FREE
Any LinkedIn Ad Library, sorted.
Open a company’s LinkedIn Ad Library and the extension does the reading:
- Counts its ads and breaks them down by format
- Spots A/B tests and the languages it runs in
- Exports the lot to a spreadsheet
- Detects the ad pixels a website carries
Your whole team, freeUnlimited seats. Invite your team to your organization and share the same companies and lists.
A market benchmark, includedThe Ad tech market, curated and measured every week, open on Free.
History from day oneWeekly history since January 2026 for every company you add, the last four weeks within seconds.
Built for
For the people who buy the media, and the people who make the ads.
Media buyers & growth
Four ad libraries, opened one company at a time.
Every competitor, every platform, one page every Monday.
Agencies & consultants
A recap per client, rebuilt by hand every week.
One watchlist per client, with the numbers behind each recommendation.
Designers & creative leads
Every brief starts from a blank page and a dozen tabs.
See the formats a market runs, and the ads it keeps running.
Founders & product marketing
A competitor’s launch, noticed weeks after it started.
Know the week a competitor starts pushing, or goes quiet.
Overt Pro · Early access
Coming with Pro:
Free tells you how much your competitors advertise. Pro shows you every ad, and answers your questions about them, in Overt or in the AI tools your team already uses.
Ad Library+Every ad from the companies you follow, in one library. New, longest running, stopped and A/B tested.
AI assistantAsk your competitive watch in plain words, from Overt, Claude or ChatGPT. Every answer says what was measured, and what was not.
Meta ads
Facebook and Instagram next to LinkedIn, Google and Microsoft.
Angles and offersWhat each ad promises and what it asks for, read by AI, from the headline to the landing page.
Weekly recapsA recap per client list, written with the numbers behind it, ready to paste into a report.
Up to 200 companiesTrack a whole market, not a shortlist, with curated market benchmarks of hundreds of companies.
Get early access
See the AI assistant
One click, no card. Founding-member pricing for early members.
Pricing
Start free. Pay only for more companies.
Every feature of Overt is on Free. The only thing that grows is how many companies you follow.
Free
€0forever
- Up to 10 companies
- LinkedIn, Google and Microsoft, every week
- Watchlists, Activity, share of voice
- Unlimited seats
- The Chrome extension
Extra companies
from€4/ month
On top of Free, by the month. The more companies, the less each one costs.
Start free, add laterEarly access
Price to come
- Up to 200 companies
- Ad Library+: every ad, searchable
- AI assistant, in Claude and ChatGPT
- Meta ads, AI-read angles, weekly recaps
- Market benchmarks
Billed monthly by Stripe. Cancel anytime: it runs to the end of the period you paid for. Refund policy · Terms of Service
Coming from Shado?
Your companies and watchlists move over. Free, for good.
Shado’s Chrome extension is now Overt. Your work comes with it, automatically.
Migrate by Oct 31, 2026 and keep every company, free.
- Create your Overt accountFree, no card, in a minute.
- Sign in on the computer where you use ShadoThat is where your companies and watchlists live today.
- Everything moves overYour companies and watchlists appear in Overt, measured every week, and stay free for good.
Where does the data come from?
From public sources only: the ad transparency libraries LinkedIn, Google and Microsoft publish for anyone to see. Overt never asks for access to your ad accounts, and never touches anyone else’s.
Does Overt show ad spend or performance?
No. No platform publishes what an advertiser spends or earns, so Overt does not pretend to know. It measures what is public: how many ads a company runs, on which platform, in which format, for how long.
An ad that keeps running for months was probably worth keeping. That is a signal, and Overt labels it as one, never as a result.
How fresh is the data?
Every Monday, Overt measures the week that just ended, Monday to Sunday, for every company followed. The current week is never shown: a half-measured week would look like a slowdown.
Why is a week sometimes empty?
Because it could not be measured, and Overt says so instead of showing “0 ads”. A gap is repaired automatically on a later Monday. Every series says how many weeks it actually covers.
Can LinkedIn, Google and Microsoft numbers be added up?
No, and Overt never does. Microsoft publishes ads shown in Europe only. Google is counted by website domain, LinkedIn by advertiser. They sit side by side, each labelled for what it measures.
What if a company is not found?
Add a company by its website. If its LinkedIn page is not found automatically, paste the page’s address. A company needs a LinkedIn page to be followed.
Who sees the companies I follow?
Your organization. The companies you follow and your watchlists belong to your team, and a list stays private unless you choose to share it.
What happens when I go over 10 companies?
Add extra companies from €4 a month, and change the number whenever you like. An increase is charged right away; a decrease is credited on the next invoice. If you cancel, what you paid for runs to the end of the period.
Details in the Terms of Service and the Refund Policy.
When does Pro open?
Pro is in early access, with no public date yet. Join the list in one click, no card: early members get founding-member pricing, locked in, and a say in what ships first.
Where is my data stored?
The database is hosted in the European Union, in Frankfurt. The Privacy Policy lists every provider and what each one processes.
Is Overt affiliated with LinkedIn, Google or Microsoft?
No. Overt is independent, and not endorsed or sponsored by any of them. Their names are used only to say which platform a number comes from.
Next Monday
Know what your competitors did last week.
Add your first ten companies now. Their history is there in seconds, and the next update lands on Monday.